KOLs joining the Taobao content ecosystem Below are list of KOLs and brands that repost content on Taobao. Taobao is also trying to import content from the top content brands of WeChat, such as Yitiao and Bazaar. Taobao live-streaming (淘宝直播) just like the old-school TV infomercials, mostly targets users in lower-tier cities. WA-O Video (哇哦视频) is a less hipster version of Douyin, with the sole purpose of selling products. Good Goods (有好货)is another automatically generated content feed focusing informed by users’ browsing history and cart information. Content is generic and appears as machine generated. Must-buy Shopping List (必买清单)is a section recommending content based on the content of users cart. It seems that Taobao has failed to do that so far. Toutiao has stood out through its ability to leverage AI in order to bring the right content to the right user. Taobao Toutiao (淘宝头条) is the copycat of Toutiao style news display, except with fewer views and less targeted content. Since 2017, Alibaba has tried to copy all kinds of content format: WeChat style social commerce, Douyin style content, Toutiao style new display, live-streaming, machine-generated content… you name it.īelow are a few examples of content formats on Taobao. Alibaba’s failed attempt to attract good contentĪlibaba’s attempt to include good content on its e-commerce platform hasn’t been smooth so far. It will be interesting to see if the seller gets to select only the most positive comments. This lotion has over 27k comments on Xiaohongshu, but only 2 comment appears in Taobao at the moment. It’s unclear how Taobao select the comments that appear on the Taobao App. Taobao users will be able to like, comment and bookmark the Xiaohongshu content, directly from the Taobao App. The “Mega-Mashroom treatment lotion” from Origin was one of the first products to benefit from the Xiaohongshu/Taobao integration. Right before the product description section, a new section called Good goods comment ( 好物点评团) leads users directly to Xiaohongshu’s user generated content. The marriage of the 2 platforms is inevitable.īut how exactly will this impact the social commerce space? Taobao’s first attempt to connect to Xiaohongshu About two-thirds of these users have made a purchase while watching a livestream, the report said.On November 27th, Taobao started integrating with Xiaohongshu on its product description page.Įarlier in May 2018, Alibaba led the 300 million USD funding round of Xiaohongshu. In particular, livestreaming e-commerce users surged by 123 million between March and December, for a total of 388 million, the report said. While the number of online shoppers climbed to 782 million by December, the country had more internet users watching videos, at 927 million, government agency China Internet Network Information Center (CNNIC) said in a report this week. Online retail sales of physical goods in China rose 14.8% last year to a total of 9.759 trillion yuan, accounting for a quarter of all consumer goods sold in the country, the National Bureau of Statistics said. "These retailers, they're not suffering even with these new e-commerce players coming out." "They provide a one-stop shop through their ecosystem," Dalai said. "There is a lot of demand in China for e-commerce, so Alibaba, JD.com, they have the market because they are both online and offline," said Suresh Dalai, senior director at consulting firm Alvarez & Marsal, which focuses on retail operations in Asia. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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